To promote its product launch, Colonel & Co. kick-started its in-store branding campaign with HyperCITY, focusing on two cities – i.e. Mumbai and Hyderabad but rolling out to larger outlets in Jan 2017
While scouting through a neighbourhood departmental store for daily supplies, we came across a cool eat that would make for a perfect party snack.
“The entire proposition including packaging has been designed looking at customer convenience. It’s the perfect on-the-go snack that can be enjoyed while travelling, watching movies or while hanging out with friends”